When representing The Monarch Partnership digitally or in print, we kindly ask for our brand identity to be adhered to, for the purpose of consistency and brand integrity.
Respecting our brand
This page is a guide for you to use when representing our brand. This includes using the correct colours, typefaces and logos, however, extra information can be provided on request for larger projects and other requirements. We have an inventory of media and promotional materials at hand should you wish to use them. These can also be provided on request.
PANTONE Reflex blue C
C:100 M:100 Y:0 B:0
HTML: #001489
R:0 G:20 B:137
PANTONE 485 C C:0
M:100 Y:100 B:0
HTML: #DA291C
R:218 G:41 B28
PANTONE 362 C
C:80 M:0 Y:100 B:0
HTML: #509E2F
R:80 G:158 B:47
PANTONE 116 C
C:0 M:14 Y:100 B:0
HTML: #FFCD00
R:255 G:205 B:0
PANTONE 7468 C
C:80 M:5 Y:5 B:30
HTML: #0086AA
R:0 G:134 B:170
PANTONE 258 C
C:50 M:100 Y:0 B:0
HTML: #8C4799
R:140 G:71 B:153
Open Sans Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Open Sans Regular
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Open Sans Regular Italic
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Brand Book
Our brand identity
In our position as a consultancy helping SMEs and larger corporations and housing associations to save money and time on complex duties, our mission is to portray a friendly and approachable image. We have carefully curated our aesthetic to represent this ideal, from our warm colours to our happy ducks.
On the topic of ducks, these little fellas represent getting your assets and utility data in a row, like a paddling of ducks swimming in a neat line, and that old saying – ‘get your ducks in a row’. We see ourselves as the lead duck, leading others through the management of their utilities.
Our logo
The Monarch Partnership logotype is the most important element of our visual identity and is a customised logo that should be present on all Monarch identity items such as brochures, merchandising etc. To reproduce the logo, approved artwork files must be used; The Monarch Partnership logo is a piece of artwork and NOT a font, so it should never be hand typeset. Download our brand book for more information on the correct usage of our logo.
Below you can download a package of all the versions of our logo you will need.
